The ESAP Postgraduate Program in Advertising aims to prepare students for the current and future challenges of advertising communication, enabling them to act with creativity, strategy, and critical awareness in a constantly evolving sector. The program emphasizes the integration of practical and theoretical components, challenging students to develop real campaigns and projects that encourage experimentation and innovation.

Throughout the course, students will deepen their skills in strategic communication, creativity, media planning, and branding, with a particular focus on communication design as a tool to enhance visual and conceptual impact. Additionally, the program covers the latest trends in marketing and content creation for digital platforms, providing an up-to-date overview of the sector.

Intended for recent graduates and professionals in the fields of communication, arts, marketing, design, and other creative areas, the Postgraduate Program in Advertising fosters the development of a solid career path and the building of professional networks through seminars with industry experts. Alongside technical training, it encourages critical reflection on the social impact of advertising and design as practices with ethical and social responsibilities, preparing professionals for a constantly changing market.

In addition to the faculty members, the teaching staff of this postgraduate program includes a significant number of invited professionals with extensive experience in production across multiple contexts, as well as in film distribution and cultural management.